Careco Media Kit - 2021
Careco is an industry leader in providing clients with a wide range of marketing support designed to increase sales. We get your message delivered!
VIDEO PRODUCTION MARKETING DIGITAL MEDIA AIRTIME SALES SOCIAL MEDIA ON DEMAND STREAMING CONNECTED TV
TABLE OF CONTENTS
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Our History and Legacy
What is Careco?
I want to thank you for your interest in Careco and I personally look forward to discussing your needs. At Careco, we utilize a variety of assets and take great pride in working with all of our partners to ensure that their sales goals are met. We do this by providing cost-effective concepts that can be accomplished in a variety of manners. We also have a firm belief that there is not just one all- inclusive plan that fits everyone. It takes the sum of all parts to make this work, ensuring that we can achieve our goals together. Careco works with each client individually to develop a unique plan to promote sales and brand awareness in today's world of marketing and content placement. As you flip through the pages of this overview, please do not hesitate to reach out to me to help
Network Television Digital Streaming
Production and Delivery Services Let’s Spread the Word! Careco Outdoor Media Properties and Events
find a way to meet those goals. I look forward to working together!
Wade Middleton, President firstname.lastname@example.org | 210-573-7057
Careco brings a 25+ year history of developing effective, content-driven, industry-specific marketing programs and content for a diverse collection of clients ranging from small start-ups to industry leaders. Careco gathers and disseminates content like no other company! Our large reach on numerous national television networks, digital assets, on-site events, video streaming and content placement on connected platforms, ensure that we get your message delivered.
WHAT IS CARECO?
STREAMING & DIGITAL SERVICES
MARKETING, PRODUCTION & CONTENT SERVICES
OUTDOOR MEDIA PROPERTIES & EVENTS
LET US HELP YOU BE SEEN ON THESE NETWORKS Careco works directly with numerous top-rated networks to place your programs, commercials, and content on a variety of properties including those seen below, and more. Let us create a comprehensive plan to make sure your marketing message effectively targets the best possible audience, using a single network or combination of networks.
*Formerly FOX Sports
NATIONAL TV VIEWERSHIP
Our goal is to turn your dream into a success. We build relationships with producers by offering consulting (provided at no charge), production, marketing, and airtime acquisition services on national Nielsen-rated networks. Our 25+ years of experience in the sports television industry leads to production value and profitability in your business model. We build relationships with television producers in all phases of development, including: Production: Taking a program concept and turning it into a viable ready to air program, utilizing your production facility or our production facility partners. Marketing: Developing business model strategies to maximize sponsor support Exposure: Negotiating the best network placement at the lowest cost on national Nielsen-rated networks to generate desired levels of reach and frequency among the target group to meet demographic, dma, and exposure goals. RUN OF SCHEDULE We work with Advertising Sponsors to place television run of schedule with national Nielsen-rated networks to generate desired levels of reach and frequency among the target group to meet demographic, dma, and exposure goals.
REACH VIEWERS NOT WATCHING TRADITONAL TELEVISION
Outdoor Action TV was created by Careco as a dedicated hunting and fishing content channel available for free via Roku, Amazon Fire TV, Apple TV as well as on various mobile apps and finally online at www.outdooraction.com. This diverse assortment of locations gives the passionate outdoor enthusiasts a variety of free digital streaming at their fingertips, direct to their television, laptop or mobile device 24/7. As the channel expands, new content and series are being added, making this a go-to place for outdoor viewers to find desired content on-demand, on some of the largest reaching platforms available for digital streaming. Additional mobile app data is seen on next page.
MOBILE APPS & STREAMING
Careco offers a strong marketing reach tied to connected content via mobile apps and on-line streaming platforms. We can support advertising programs with a large selection of properties and platforms. This content is streamed on internet-connected devices such as Connected TV / SmartTVs, Roku, Amazon Fire TV, Apple TV, Chromecast, smart phone apps, gaming platforms (XBOX, PlayStation, etc.), and more.
TURNKEY ON SITE PRODUCTION & DELIVERY SERVICES Careco provides production services to numerous companies, events, and television series – including concept ideas, planning, infield producing and shooting, logging, storyboarding, on-site support, turnkey editing, closed captioning, and distribution to any network. These production services can be as simple as acquiring still photos / video clips for catalogs and social media or as large scale as event management with multi-camera video acquisition that can air on any national network. Careco provides live streaming of events on multiple streaming platforms (your website or social media, Roku, Apple TV, Amazon Fire TV, iOS, Android) to maximize your viewers. Careco can meet all of your digital production and social media needs including lifestyle and product content designed to engage your followers! For in-depth consultation, contact us to discuss the scope of your project and to tailor a quote that will fit your needs and budget.
• Short-Form Video Clips: 15-20 seconds to grab a viewer’s attention • Long-Form Video Clips: 1-2 minutes providing detailed product information • High-Quality Photos: Captured during or after video shoots • Promotional Spots for Social Media and/or Television • Assist in creation of Product Catalogs
• Producing Live-Stream Events • Loop Videos for Tradeshows • Graphics and Presentations • Management and Gathering of Social Media Content
SAMPLES OF PRODUCTION WORK
BUFF Ott DeFoe Special Edition Photoshoot for Social Media Content
• Garmin Xero X1i Crossbow Scope – REVIEW (In-Field Product Review) • The All-New SPRO Essential Series (Fully Produced Spot) • Installing HIVIZ Sights (How-To Video) • Goodtaste with Tanji (Webisode) • Stealth Cam Command App (Mobile App Walkthrough)
Sample of Product Catalog by Careco, including photography & layout (Click image to see view full catalog)
Smith & Wesson Lifestyle Photoshoot
EXTENSIVE DIGITAL SUPPORT Careco’s digital audience is comprised of 815,000+ persons across a multitude of platforms including social media, e-Magazine subscribers, Podcast subscribers, downloads of Outdoor Action TV, and more.
USE OUR WEBSITES (Click on icons)
VIEW LATEST E-MAG (Over 30,000 subscribers)
NEW EPISODE E-BLAST (Over 30,000 subscribers)
Let us spread the word about your products through our services by building a tailored package across one or all of our many properties. Packages can be comprised of a variety of these marketing strategies: • Broadcast Television Exposure - National and Regional Networks • Digital and Social Media Exposure • Custom Audience Building – Retargeting Ad Campaigns • Connected TV On-Demand Streaming Platforms – Targeted Pre-Rolls • Websites – E-Mail Blasts – Newsletters and More • On-Site Events and Promotions LET’S SPREAD THE WORD!
Americana Outdoors® presented by Garmin offers a variety of ways to reach outdoor enthusiasts worldwide. Available 52 weeks a year on numerous television networks and streaming platforms, this program continues to be one of the most diverse and most-watched outdoors series available for viewing on both traditional television networks and on-demand 24 hours a day 7 days a week. Featuring a large range of content, Americana Outdoors® showcases top outdoor destinations, big game species, conservation messages, the latest outdoor products, and some of the nation’s top anglers and hunters. Americana Outdoors® presented by Garmin provides its diverse viewing audience with entertainment and education in short and long-form content.
61,320 Followers on Social Media ONE OF HIGHEST RATED TELEVISION OUTDOOR PROGRAMS ON AIR 22M+ Average Annual Television Audience
4,518,621 Annual Impressions from Social Media
1,100+ Airings on 12 networks
Wade Middleton presents Bass Pro Shops Fisherman’s Handbook ™ and continues the tradition of showcasing top destinations while also featuring educational fishing tips provided by touring pros, guides, and industry representatives. The Fisherman’s Handbook ™ delivers one of the largest media audiences of any fishing property available today thanks to numerous television networks, streaming platforms, and a multitude of digital platforms.
ONE OF HIGHEST RATED TELEVISION FISHING PROGRAMS ON AIR 62,700 Followers on Social Media 675+ Airings on 7 networks 11.8M Average Annual Television Audience 4,122,053 Annual Impressions from Social Media
The Association of Collegiate Anglers (ACA) and the Bass Pro Shops Collegiate Bass Fishing Series ™ have been providing collegiate fishing events for over 16 years. As the largest and oldest collegiate fishing series in the nation, the ACA features major televised events, a prestigious School of the Year program, other national and regional events, as well as services to continue growing college fishing! This no membership fee, no entry fee collegiate series works with companies to help reach this age class of anglers like nobody can do.
THE ONLY NATIONALLY TELEVISED COLLEGIATE BASS FISHING SERIES 48,068 Followers on Social Media 410+ Airings on 7 networks 7.5M Average Annual Television Audience 5,325,714 Annual Impressions from Social Media
ONE OF HIGHEST RATED TELEVISION HUNTING PROGRAMS ON AIR 258,614 Followers on Social Media 600+ Airings on 10 networks 12.9M Average Annual Television Audience 6,717,685 Annual Impressions from Social Media
Yamaha’s Whitetail Diaries ™ brings viewers the best whitetail deer hunting stories from across the nation on a diverse set of media platforms that’s unsurpassed in the hunting industry. Every episode of the series incorporates product features, storytelling, insight about tactics, and conservation messages. Hosted by Wade Middleton, this program is available to fans both on numerous television networks and on- demand, ensuring a reach that’s unparalleled from any other hunting program out there.
Cabela’s Deer Gear ™ allows viewers who enjoy whitetail hunting, and the gear associated with it, an opportunity to see a diverse range of products used, reviewed, and put to the test. This unique property allows manufacturers, industry personnel, and experts to provide their own personalized messages and demonstrations of their products and services through delivery of both long and short form content that is available on television and digitally across a variety of streaming platforms.
27,082 Followers on Social Media
4.6M Average Annual Television Audience
1,589,324 Annual Impressions from Social Media
275+ Airings on 4 networks
Fishing & Hunting Texas® is one of the oldest names in the outdoor world, showcasing the outdoors in the Lone Star State through a dedicated television series and exclusive digital content. Daily, followers of Fishing & Hunting Texas® are treated to insight on fishing and hunting in the great state of Texas from various groups, locations, and outdoorsman Michael Wersig. Guest hosts such as Clark Wendlandt and Wade Middleton, as well as a cast of others, will provide a unique perspective on the number one state in the nation when it comes to hunting and fishing.
CO-HOSTED BY BASS MASTER AOY CLARK WENDLANDT
3.5M Average Annual Television Audience
45,299 Followers on Social Media
225+ Airings on 4 networks
Texas Team Trail offers a premier tournament series designed exclusively by fishermen for fishermen. Featuring the best fisheries in the Lone Star State, this series has the most media coverage available of any regional series in the nation. Each event is executed by industry professionals with decades of experience in the tournament fishing industry. Texas Team Trail’s mission is to provide competitive team tournaments designed for working men and women across the state of Texas. This mission also includes budget-friendly entry fees, 100% payback, and the best angler contingency rewards in the business!
4 TELEVISED EVENTS PER YEAR
7.2M Average Annual Television Audience
25,359 Followers on Social Media
Airings on 6 networks
Offering premier, professional tour-level competition for walleye anglers, the National Walleye Tour (NWT) presented by Bass Pro Shops and Cabela’s is the largest, most prestigious, and lucrative walleye fishing series in the nation. The NWT provides on-site activation, live coverage, digital exposure, and one of the highest-rated televised fishing shows in the nation, covering all of the tour events with insight from professional anglers and new innovative products for walleye fishing. Packages vary from media to on-site activation. Let us work with you to reach the highest level of walleye fishing in the nation.
5 TELEVISED EVENTS PER YEAR
7.25M Average Annual Television Audience
50,214 Followers on Social Media
350+ Airings on 6 networks
Having awarded millions of dollars in cash and prizes, the Redfish Tour is proud to number its members in the thousands and can help you tailor the message to this diverse set of anglers and fans. The Redfish Tour and Kayak Tour offer on-site activation at over 30 events every year, digital and televised exposure, and grassroots membership programs. The Redfish Tour educates people on the importance of maintaining our precious coastal fishing resources. Since the banning of netting, our inshore fisheries have flourished much quicker than anyone could have imagined. From this, the Inshore Fishing Association was formed and continues to thrive.
42,500 subscribers 1 x - 50 wks / yr REACH 42% year to year GROWTH
DeerBlaster is a weekly e-blast sharing huge racks, weird racks, CWD, hunting stories, whitetail news, tips, gear – all in one place! DeerBlaster is here to inform the SERIOUS deer-head about what’s going on in and around the hunting world as the only mobile device-oriented media in the market! Readers do not have to visit a page or account. Content is curated by ACTUAL DEER HUNTERS.
Sponsorship/Advertising Jay Kumar email@example.com Wade Middleton firstname.lastname@example.org Dennis Presley email@example.com
Wade Middleton President 210-573-7057 (cell) firstname.lastname@example.org
Dennis Presley Director of Sales & Marketing 662.322.2500 (cell) email@example.com
825 West Bitters, Suite 200 San Antonio, TX 78216
VIDEO PRODUCTION MARKETING DIGITAL MEDIA AIRTIME SALES SOCIAL MEDIA ON DEMAND STREAMING CONNECTED TV
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