Careco Media Kit - 2021

Wade Middleton presents Bass Pro Shops Fisherman’s Handbook ™ and continues the tradition of showcasing top destinations while also featuring educational fishing tips provided by touring pros, guides, and industry representatives. The Fisherman’s Handbook ™ delivers one of the largest media audiences of any fishing property available today thanks to numerous television networks, streaming platforms, and a multitude of digital platforms.

ONE OF HIGHEST RATED TELEVISION FISHING PROGRAMS ON AIR 62,700 Followers on Social Media 675+ Airings on 7 networks 11.8M Average Annual Television Audience 4,122,053 Annual Impressions from Social Media