Careco Media Kit - 2021

ONE OF HIGHEST RATED TELEVISION HUNTING PROGRAMS ON AIR 258,614 Followers on Social Media 600+ Airings on 10 networks 12.9M Average Annual Television Audience 6,717,685 Annual Impressions from Social Media

Yamaha’s Whitetail Diaries ™ brings viewers the best whitetail deer hunting stories from across the nation on a diverse set of media platforms that’s unsurpassed in the hunting industry. Every episode of the series incorporates product features, storytelling, insight about tactics, and conservation messages. Hosted by Wade Middleton, this program is available to fans both on numerous television networks and on- demand, ensuring a reach that’s unparalleled from any other hunting program out there.

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