Yamaha Outdoors - 2024 Year-End Review | Careco

Broadcast & Digital Viewership

Careco provides broadcast and digital viewership across numerous networks and platforms throughout the year. Below is a summary of viewership numbers based on data received from networks and platforms. Viewership data as provided by networks, platforms and 3 rd party sources

2024 BROADCAST VIEWERSHIP

# of Networks Airing Program

# of Episode Airings

Estimated Total Viewers

Show

Americana Outdoors Cabela's Deer Gear

10

1,256

28,929,938 6,472,718 13,996,384

5 8

465 553

Yamaha's Whitetail Diaries

2024 DIGITAL VIEWERSHIP - MINUTES STREAMED

Show

PURSUIT UP OATV VOD OATV FAST YOUTUBE

PLUTO TV 6,703,846

Total

18,564,306 5,713,710 11,527,431

Americana Outdoors Cabela's Deer Gear

6,757,230 1,129,401 2,446,469

1,527,360 2,653,710

1,937,388 371,891 9,340,758 428,768

750,721 865,538

- -

Yamaha's Whitetail Diaries

892,368

Nearly 49.4 million broadcast viewers and nearly 35.8 million minutes streamed digitally in 2024.