Yamaha Outdoors - 2024 Year-End Review | Careco

2024 Year-End Review

2024 Year-End Review

This 2024 review will provide a comprehensive breakdown of select deliverables that have been provided during this period. In addition to looking at television networks, streaming platforms, and social media platforms that Careco uses to provide impressions for Yamaha Outdoors, you’ll see episodes, specifically requested videos, and more.

As always if you have any questions, let us know.

Wade Middleton 210-573-7057 wade@carecotv.com

Table of Contents

4 | Careco Assets | How We Support Our Partners 5 | Our History 6 | Commercial & Billboard Airings 7 | Network Airings 8 | Reaching Cord-Cutters 9 | Video Clips, including Reels + Shorts 11 | Viewership 12 | Program Episodes + Graphical Bumpers • Americana Outdoors • Deer Gear TV • Whitetail Diaries 16 | Featured E-Magazine Coverage 17 | Featured Website Coverage 18 | Social Media Marketing 21 | Yamaha Adventures REALized 22 | In the Field with Yamaha Outdoors

• Kentucky • Oklahoma • Texas

Yellow I Presentation

Careco Assets | How We Support Our Partners Careco uses a variety of assets to support Yamaha Outdoors.

Streaming & Digital Services

Marketing, Production, & Content Services

Airtime Services

Outdoor Media Properties & Events

Our History

Drawing on over 30 years of experience, Careco has a proven track record in crafting captivating, industry-specific marketing programs for a broad clientele, spanning from innovative startups to established industry leaders.

Careco excels in producing and disseminating content across a multitude of platforms. With our vast reach that includes connected streaming devices, cable and satellite television networks, social platforms, on-site events, and more, we guarantee the effective delivery of your message.

Video Production  Marketing  Digital Media  Airtime Sales  Social Media  On-Demand Streaming  Connected TV

Yellow I Presentation

Commercials + Billboards by Quarter Yamaha Outdoors receives commercial and billboard airings in every episode of Yamaha Whitetail Diaries and Cabela’s Deer Gear TV, and all Americana Outdoors episodes with outdoor/hunting content – seen on television as well as digital streaming. Below is a summary of commercial and billboard airings throughout 2024. In 2024, Careco provided 1,360 Yamaha ATV commercial spots and 1,579 Yamaha ATV billboards.

4th QUARTER

1st QUARTER AMERICANA OUTDOORS • 148 Commercials • 139 Billboards

2nd QUARTER

3rd QUARTER

AMERICANA OUTDOORS • 76 Commercials • 104 Billboards

AMERICANA OUTDOORS • 151 Commercials • 110 Billboards

AMERICANA OUTDOORS • 171 Commercials • 160 Billboards

WHITETAIL DIARIES • 39 Billboards

WHITETAIL DIARIES • 195 Commercials • 234 Billboards DEER GEAR TV • 130 Commercials • 130 Billboards

WHITETAIL DIARIES • 234 Commercials • 260 Billboards DEER GEAR TV • 195 Commercials • 195 Billboards

WHITETAIL DIARIES • 39 Billboards

DEER GEAR TV • 60 Commercials • 117 Billboards

DEER GEAR TV • 52 Billboards

Pursuit Channel Wednesday @ 4:00pm ET Thursday @ 6:30pm ET Sunday @ 6:30am ET Sunday @ 12:00pm ET Sunday @ 9:30pm ET Wild TV Canada Tuesday @ 9:00pm ET Wednesday @ 1:30pm ET Thursday @ 6:30am ET Saturday @ 9:30pm ET FanDuel Sports Midwest Saturday @ 7:00am CT FanDuel Sports Southwest Sunday @ 5:30am CT Space City Home Network Sunday @ 5:30pm ET Monday @ 6:00am ET * Action Channel Monday @ 10:00am ET Friday @ 4:00pm ET Heartland Network Saturdays @ 12:30pm ET Family Channel Wednesday @ 5:00pm ET Friday @ 4:00pm ET Right Now TV Monday @ 9:00am ET Thursday @ 9:00am ET Saturday @ 12:00pm ET Sunday @ 12:00pm ET AMERICANA OUTDOORS

WHITETAIL DIARIES

Pursuit Channel Q2-Q3 DEER GEAR TV

FISHING & HUNTING TEXAS

Pursuit Channel Tuesday @ 10:00pm ET Thursday @ 5:00pm ET Friday @ 10:30am ET Sunday @ 10:30am ET Wild TV Canada Monday @ 7:30am ET Thursday @ 10:00pm ET Friday @ 2:30pm ET Saturday @ 12:30pm ET FanDuel Sports Midwest Sunday @ 5:30am CT FanDuel Sports Southwest Saturday @ 5:30am CT Space City Home Network Sunday @ 7:00pm CT Monday @ 5:30am CT Action Channel Wednesday @ 3:00pm ET Friday @ 7:30pm ET Heartland Network Sunday @ 12:00pm ET Right Now TV Monday @ 11:00am ET Wednesday @ 10:00am ET Thursday @ 11:00am ET Saturday @ 7:00pm ET Sunday @ 12:00pm ET Sunday @ 7:00am ET

Pursuit Channel Q1

Monday @ 10:30pm ET Tuesday @ 5:00pm ET Thursday @ 1:30pm ET Saturday @ 6:30pm ET Space City Home Network Q2-Q3 Sundays @ 6:00pm CT Mondays @ 4:00am CT * Action Channel Monday @ 8:30am ET Thursday @ 6:00pm ET Right Now TV Sunday @ 3:00pm ET Wednesday @ 4:00pm ET Wednesday @ 11:30am ET

Monday @ 10:30pm ET Tuesday @ 5:00pm ET Friday @ 3:30pm ET Saturday@ 6:00am ET Saturday @ 6:30pm ET Wild TV Canada Wednesday @ 5:00pm ET Thursday @ 9:30am ET Friday @ 12:00am ET Sunday @ 5:00am ET Space City Home Network Sunday @ 6:00pm CT Monday @ 4:30am CT Action Channel Wednesday @ 3:30pm CT Friday @ 10:00am CT Right Now TV Monday @ 9:30am ET Wednesday @ 12:00pm ET Thursday @ 9:30am ET Saturday @ 12:00pm ET

Sunday @ 5:30pm ET Sunday @ 5:30am ET

Q3-Q4 2024 Airtimes

Always check your local listings in case of network changes.

*formerly AT&T SportsNet

Careco understands that viewers consume content across a spectrum of devices. We leverage a diverse range of assets from platforms like Roku, YouTube, Facebook, and others, in addition to our own proprietary digital network, Outdoor Action. We also collaborate with platforms like Pursuit UP to ensure that our combined platforms effectively reach everyone possible. This multi-faceted delivery system guarantees the availability of content 24/7. Download our Outdoor Action TV App on your favorite device to enjoy on demand content or tune into our live channel. Reaching “Cord-Cutters”

Outdoor Action TV is where we give passionate outdoor enthusiasts a variety of recent programming at their fingertips! Our viewers are guaranteed to find something to watch anytime they want without paying any subscription fees . We add new content weekly to include new episodes, new series, and short videos to keep our channels fresh.

Click the PLAY button to watch Outdoor Action’s Live Feed

Watch Now!

BETWEEN THE SCALES FEATURED ON OUTDOOR ACTION TV The Yamaha Adventure REALized series has been featured on Outdoor Action TV digital streaming platforms (VOD & linear) throughout 2024 – this includes Roku, Apple TV, Amazon Fire, LocalNow, Sports.TV, Select TV, Glewed TV, TCL, Xiaomi, Freecast, Android TV, iOS, and more! During 2024 over 1.5 million minutes were streamed of this series when combining all platforms. Yamaha Adventure REALized | Streaming Now

• Nearly 500,000 Minutes Streamed on OATV • Nearly 800,000 Minutes Streamed on PursuitUP

Posts and E-Blasts promoting the Yamaha Adventure REALized series are made across Outdoor Action TV’s social media accounts, as well as shared to media outlets for more exposure. Below are just a few samples.

Highlighted Video Clips

Content is captured and then shared in many different formats and on many different platforms to ensure that all demographics are reached and engaged. Below are a few samples of short-form video clips that have been created and shared throughout 2024.

• Yamaha Wolverine RMAX4 1000

• Hunting with the Yamaha Wolverine RMAX

• Yamaha Off Road Racers Go Hunting

• How-To Load a Side-By-Side on a Trailer

• Yamaha Youth Hunters Learn To Expect The Unexpected

• Hunting an 11 Point Buck with Yamaha

Yellow I Presentation

Visit our Outdoor Action TV or YouTube pages to see more!

Broadcast & Digital Viewership

Careco provides broadcast and digital viewership across numerous networks and platforms throughout the year. Below is a summary of viewership numbers based on data received from networks and platforms. Viewership data as provided by networks, platforms and 3 rd party sources

2024 BROADCAST VIEWERSHIP

# of Networks Airing Program

# of Episode Airings

Estimated Total Viewers

Show

Americana Outdoors Cabela's Deer Gear

10

1,256

28,929,938 6,472,718 13,996,384

5 8

465 553

Yamaha's Whitetail Diaries

2024 DIGITAL VIEWERSHIP - MINUTES STREAMED

Show

PURSUIT UP OATV VOD OATV FAST YOUTUBE

PLUTO TV 6,703,846

Total

18,564,306 5,713,710 11,527,431

Americana Outdoors Cabela's Deer Gear

6,757,230 1,129,401 2,446,469

1,527,360 2,653,710

1,937,388 371,891 9,340,758 428,768

750,721 865,538

- -

Yamaha's Whitetail Diaries

892,368

Nearly 49.4 million broadcast viewers and nearly 35.8 million minutes streamed digitally in 2024.

Featured Shorts & Reels

Popular short videos are used throughout our properties to increase impressions and reach for our partners. Below are just a few examples of #shorts featuring Yamaha Outdoors – visit our YouTube, Instagram, and Facebook channels to find more!

Visit our program YouTube pages to see more!

Yellow I Presentation

Below are links to all the Yamaha’s Whitetail Diaries episodes that have been produced, aired, and streamed in 2024. These episodes cover all our hunting adventures throughout the nation, tell stories that resound with hunters and non-hunters, and encourage viewers to go on-line and in-store.

Episodes Whitetail Diaries

Deer Hunting with Lever Action Rifles

Whitetail Hunting Stories

Crossbow Hunting During the Rut

Kansas Bow Hunting for Whitetail

Early Season Kentucky Archery - Part 1: It's a New Season

Early Season Kentucky Archery - Part 2: An Arrow Has Been Flung

Early Season Kentucky Archery - Part 3: Disappointments in Bow Hunting

Best of Handgun Hunting

Yellow I Presentation

A One of a Kind Texas Whitetail

Hunting Adventure in Texas

Bow Hunting Across America

Whitetail Hunting in Kentucky

Below are links to some of the Americana Outdoors episodes that were produced, aired, and streamed in 2024 – many episodes feature Yamaha Outdoors, and these episodes will continue to stream, be promoted & shared, and re-aired on broadcast television throughout the year.

Episodes Americana Outdoors

National Walleye Tour Action From Bay of Green Bay & Lake Sakakawea

Rigging Out the Ranger Boats 2360

Walleye Fishing on the Mississippi River & Hunting with Airguns

20 th Anniversary of Collegiate Bass Fishing

Bass Fishing Around the Nation

Who Else Loves Turkey Hunting?

Passing Along Hunting Traditions

Crossbow Hunting Adventures

Yellow I Presentation

Spring Time Bass Fishing Adventures In TX

Dove Hunting and Hog Hunting in Texas

The Thrill of Texas Turkey Hunting

Let’s Chat About Chatterbombs

Episodes Bass Pro Shops | Cabela’s Deer Gear TV

Below are links to all the Bass Pro Shops | Cabela’s Deer Gear TV episodes that have produced, aired, and streamed in 2024. These episodes cover all things hunting and encourage viewers to go on-line and in-store to purchase hunting products.

Deer Hunting

Airgun Hunting for Whitetail

Garmin Xero Technology

A New Era of Crossbows

Deer Prep

Scouting for Whitetail Deer

Working on the Deer Lease

Yellow I Presentation

Yamaha Outdoors | Graphical Bumpers Within all programs, for additional information and exposure, lower-thirds are used to provide the viewers with more information about products, locations, where to buy, or just activities and the outdoors in general. Below is just a small sampling of lower-thirds that feature Yamaha Outdoors products.

Featured E-Magazine Coverage

Yamaha Outdoors is featured in every Americana Outdoors E-Magazine. The February 2024 edition included a cover feature of the Yamaha Wolverine RMAX2 1000 Limited Edition and accessories; the July 2024 edition included a hunting story and Yamaha Wolverine X2 1000 feature . Below is a sampling; click HERE to view the full E-Magazine.

FEBRUARY 2024 E-MAGAZINE

JULY 2024 E-MAGAZINE

Featured Website Coverage

Yamaha Outdoors is featured in posts and articles across our program websites. These are also shared across social media, to media outlets including the Wires, as well as e blasts. Below are a few samples of website posts from 2024.

Texas Whitetail

Adventure in Kansas

Yamaha Joins Forces

2024 Social Media Samples

January – December 2024

Marketing through social media is a key element to every brand and Careco creates content and shares this content continuously for our partners. Frequent posts are made throughout the year promoting Yamaha Outdoors products, programs, tagging, or sharing posts. The below chart shows number of posts made by Careco that supported Yamaha Outdoors throughout 2024. Samples of posts are found in later slides.

2024 Summary # of YAMAHA ATV POSTS Americana Outdoors

Facebook Instagram X (Twitter)

106 221

85

-

Whitetail Diaries

225

91 54

Deer Gear TV

60

60

Fishing & Hunting Texas

6

6

-

TOTAL

393

376

145

Social Media posts have been made across Americana Outdoors, Whitetail Diaries, & Bass Pro Shops | Cabela’s Deer Gear TV accounts on Facebook, Instagram, Twitter, and YouTube platforms.

2024 Samples of Posts made for Yamaha Outdoors

2024 Samples of Posts made for Yamaha Outdoors

Yamaha Kentucky Hunt | September 2024 Each year, Yamaha & Careco head to Kentucky for opening day of archery season! This year was no different; full episodes are featured earlier in this review & below is a photo summary.

Yamaha Oklahoma Hunt | October 2024 This year, Yamaha & Careco added Oklahoma to the hunting schedule! Full of adventure, this trip is features in full episodes in this review & below is a photo summary.

Texas – Careco Deer Lease | November 2024 Yamaha & Careco always enjoy the time the spend together hunting in Texas! Lots of hunts, video acquisition, and memories were made.