Careco Media Kit

Advertising + Streaming | Defining the Process

SET THE GOAL

DEFINE AUDIENCE SEGMENT

SELECT PLATFORMS & DEVICES

DESIGN AD CREATIVES

DETERMINE AD DELIVERY

UTILIZE RETARGETING

1. We work with you to define the Goal and to determine how success will be judged. This may be creating brand awareness via videos, highly targeted digital solutions to drive traffic and generate sales - big or little, we are here to clearly Set the Goal.

2. Your customer is defined by: age, gender, ethnicity, income interest, behavior, web searches, retail visits, and other factors that enable effective targeting. Thus, clearly defining your Audience Segment is critical to successful advertising.

3. Numerous streaming & device options that exist today make it more important to select the most effective Platforms & Devices to reach your defined audience: CTV (Streaming), OLV (Online Video), Website (display),

4. Effective Ad Creatives Streaming Ad - :30 Non-Skippable Online Video Ad - :15 Skippable Pre-Roll Display Ad - clickable

5. Seen only by the target audience who fall within proximity to specific stores & locations.

6. Target previous users who have seen ad, visited

website, browsed e Commerce store or made a purchase.

Audio, Smart TV’s, Desktops, Mobile.