Careco Media Kit

VIDEO PRODUCTION MARKETING DIGITAL MEDIA AIRTIME SALES SOCIAL MEDIA ON DEMAND STREAMING CONNECTED TV

TABLE OF CONTENTS

Thanks for wanting to learn more about our family of properties. As we introduce you to our team and properties, know that Careco utilizes a variety of assets to build packages that deliver a multitude of platforms and channels while taking considerable pride in working closely with all our partners to ensure that their sales and marketing goals are met. We do this by providing cost-effective concepts that we can accomplish together in a variety of manners. The team at Careco also has a firm belief that there is not just one all-inclusive plan that fits everyone – we like to work to tailor a plan that fits and that can be scalable to meet changing needs. Careco collaborates with each client individually to develop a unique plan to promote sales and brand awareness in today's world of marketing and content placement. As you flip through the pages of this overview, please do not hesitate to reach out so we can find a way to meet your goals. We look forward to working together!

03 04 05 06 07

Our History and Legacy

What is Careco?

Network Television Digital Streaming

Production and Delivery Services

10

Careco Outdoor Media Properties and Events

19

Contact Info

Wade Middleton, President wade@carecotv.com

Careco brings a 25+ year history of developing compelling, content-driven, and industry-specific marketing programs for a diverse collection of clients ranging from small start-ups to industry leaders. Careco gathers and disseminates content like no other company. Our immense reach on various connected streaming devices, cable and satellite television networks, social platforms, on-site events, and more ensure your message will be delivered.

WHAT DOES CARECO OFFER?

Streaming & Digital Services

Marketing, Production, & Content Services

Airtime Services

Outdoor Media Properties & Events

LET US HELP YOU BE SEEN ON THESE NETWORKS Television still delivers the largest amount of viewers over any other platform for the cost. Careco works diligently to place your programs, commercials, and content on a collection of networks like those seen below, and more. Let us create a comprehensive plan to ensure your marketing message effectively targets the best possible audience, using a single network or combination of networks. Careco specializes in multi channel and multi platform distribution.

*formerly Velocity

*Formerly FOX Sports

We Also Reach Viewers Not Watching Traditional Television Networks

HOW WE REACH THESE VIEWERS

STREAMING EVERYWHERE

Series episodes and bonus content are streamed: • YouTube • Pluto TV | Backcountry • PursuitUP • Outdoor Action TV – VOD  Roku  Apple TV | iOS  Amazon Fire  Android TV | App  Glewed TV • Outdoor Action TV – FAST Channel • TCL Channel  Sports.TV  LocalNow  Freecast  Xiaomi

Careco combines a variety of assets from You Tube, Facebook and others to include our own digital network, Outdoor Action, with a variety of other platforms such as Pursuit UP to ensure our combined platforms find our audience. This multiple delivery system ensures content is available 24 hours a day 7 days a week

You can download via Roku or the App Store our Outdoor Action TV App. You can watch on demand or watch the live channel which you can see here WATCH THE LIVE FEED NOW

Outdoor Action TV is where we give passionate outdoor enthusiasts a variety of recent programming at their fingertips! Our viewers are guaranteed to find something to watch anytime they want without pay- ing any subscription fees. We add new content weekly to include new episodes, new series and short videos to keep our channels fresh.

CARECO OFFERS TURNKEY ON-SITE PRODUCTION & DELIVERY SERVICES Careco provides production services to numerous companies, events, and television series – including concept ideas, planning, in-field producing and shooting, logging, storyboarding, on-site support, turnkey editing, closed captioning, and distribution to any network. These production services can be as simple as creating photos or video clips for catalogs and social media or as large-scale as event management with multi-camera video acquisition that can air on any national network. Careco provides live streaming of events on multiple streaming platforms (your website or social media, Roku, Apple TV, Amazon Fire TV, iOS, Android) to maximize your viewers. Careco can meet all of your digital production and social media needs including lifestyle and product content designed to engage your followers! For an in-depth consultation, contact us to discuss the scope of your project so we may tailor a quote that will fit your needs and budget. • Short-Form Video Clips: 15-20 seconds to grab a viewer’s attention • Long-Form Video Clips: 1-2 minutes providing detailed product information • High-Quality Photos: Captured during or after video shoots • Promotional Spots for Social Media and/or Television • Assist in creation of Product Catalogs

• Producing Live-Stream Events • Loop Videos for Tradeshows • Graphics and Presentations • Management and Gathering of Social Media Content

SAMPLES OF WORK

PHOTO

VIDEO

BUFF Ott DeFoe Special Edition Photoshoot for Social Media Content

• Garmin Xero X1i Crossbow Scope – REVIEW (In-Field Product Review) • The All-New SPRO Essential Series (Fully Produced Spot) • Installing HIVIZ Sights (How-To Video) • Goodtaste with Tanji (Webisode) • Stealth Cam Command App (Mobile App Walkthrough)

Sample of Product Catalog by Careco, including photography & layout

Smith & Wesson Lifestyle Photoshoot

EXTENSIVE DIGITAL SUPPORT

Careco’s social audience is comprised of nearly 1 million persons across a multitude of platforms including social media, e-Magazine subscribers, podcast subscribers, and more.

OATV NEW EPISODE E-BLAST (Over 26,000 subscribers)

VIEW LATEST E-MAG (Over 30,000 subscribers)

WEBSITES

PODCAST

SOCIAL MEDIA (Over 600,000 subscribers)

THE ONLY NATIONALLY TELEVISED COLLEGIATE BASS FISHING SERIES

The Association of Collegiate Anglers (ACA) and the Bass Pro Shops Collegiate Bass Fishing Series™ have been providing collegiate fishing events for over 17 years. As the largest and oldest collegiate fishing series in the nation, the ACA features major televised events, a prestigious School of the Year program, other national and regional events, as well as services to continue growing college fishing! The Association of Collegiate Anglers' mission has been and will continue to be one that helps grow fishing. This no membership fee, no entry fee collegiate series works with companies to help reach this age class of anglers like nobody can match on a national, regional, and local scale.

8.6+ Million Annual Audience on All Platforms

48,068 Followers on Social Media 17+ Streaming Platforms New Digital Platforms Always Added! 475+ Broadcast Airings On 7 National/Regional Networks 6.25+ Million Impressions from Social Media 5,325,714 Annual Impressions from Social Media

7.5M Average Annual Television Audience

410+ Airings on 7 networks

WATCH NOW

SCHOOL OF THE YEAR

WEBSITE

Based on annual data.

ONE OF THE MOST WATCHED OUTDOOR PROGRAMS AVAILABLE

Americana Outdoors® presented by Garmin, offers a variety of ways to reach outdoor enthusiasts worldwide. Available 52 weeks a year on numerous television networks and streaming platforms, this program continues to be one of the most diverse and most-watched outdoors series available for viewing on both traditional television networks and on-demand 24 hours a day 7 days a week. Americana Outdoors® presented by Garmin provides its diverse viewing audience with entertainment and education in short and long-form content. Featuring a large range of content, Americana Outdoors® showcases top outdoor destinations, big game species, conservation messages, the latest outdoor products, and some of the nation’s top anglers and hunters.

22+ Million Annual Audience on All Platforms

17+ Streaming Platforms New Digital Platforms Always Added! 1,200+ Broadcast Airings On 12 National/Regional Networks 4.5+ Million Impressions from Social Media

WATCH NOW WEBSITE

Based on annual data.

ONE OF HIGHEST RATED TELEVISION FISHING PROGRAMS ON AIR

Wade Middleton presents The Bass Pro Shops Fisherman’s Handbook™. The Bass Pro Shops Fisherman’s Handbook™ delivers one of the largest media audiences of any fishing property available today thanks to numerous television networks, streaming platforms, and a multitude of digital platforms that share and highlight this content. This program continues the tradition of displaying top destinations while also featuring educational fishing tips provided by touring pros, guides, and industry representatives. Every episode brings fun, insightful fishing trips from a host who has been fishing on television for over 30 years. You never know what’s going to be seen when watching this program, but you can bet it will be high quality content designed to help you learn more about fishing while having fun doing it.

11.8+ Million Annual Audience on All Platforms

17+ Streaming Platforms New Digital Platforms Always Added! 615+ Broadcast Airings On 7 National/Regional Networks 4.1+ Million Impressions from Social Media

WATCH NOW

Based on annual data.

ONE OF HIGHEST RATED TELEVISION HUNTING PROGRAMS ON AIR

14.5+ Million Annual Audience on All Platforms

17+ Streaming Platforms New Digital Platforms Always Added! 650+ Broadcast Airings On 10 National/Regional Networks 9.3+ Million Impressions from Social Media

Yamaha’s Whitetail Diaries™ continues to bring viewers the best whitetail deer hunting stories from across the nation on a diverse set of media platforms that’s unsurpassed in the hunting industry. Now entering its 15 th year, every story from the series incorporates product features, storytelling, insight about tactics, and conservation messages about the nation’s most sought after game animal. Hosted by Wade Middleton, this program is available to fans both on numerous television networks and streaming platforms ensuring a reach that’s unparalleled from any other hunting program out there.

Based on annual data.

WATCH NOW

YOUTUBE

WEBSITE

Cabela’s Deer Gear™ allows viewers who enjoy whitetail hunting; and the gear associated with it an opportunity to see a diverse range of products used, reviewed, and put to the test. This unique property allows manufacturers, industry personnel, and experts to provide personalized messages and demonstrations of their products and services through the delivery of both long and short-form content that is available on television and digitally across a variety of streaming platforms. To learn more about this program click some of the below links:

8.1+ Million Annual Audience on All Platforms

17+ Streaming Platforms New Digital Platforms Always Added! 525+ Broadcast Airings On 4 National/Regional Networks 1.5+ Million Impressions from Social Media

GARMIN XERO BOW SIGHT

INSTALLING HIVIZ TRIVIZ SIGHT

TENPOINT STEALTH 450 CROSSBOW REVIEW

HUNTING W/ HANDGUNS – FULL EPISODE

Based on annual data.

CONTENT FROM TEXANS ABOUT TEXAS

Fishing & Hunting Texas® is one of the oldest names in the outdoor world, highlighting the outdoors in the Lone Star State through a dedicated television and streaming series that produces exclusive digital content. Followers of Fishing & Hunting Texas® are treated to insight on fishing and hunting in the great state of Texas from various groups, locations, and persons who have ties to the Lone Star state. Guest hosts such as Clark Wendlandt and Wade Middleton, as well as a cast of others, will provide a unique perspective on the number one state in the nation when it comes to hunting and fishing, and you will be treated to insight that shows how Texas is so unique when it comes to outdoors content.

3.5+ Million Annual Audience on All Platforms

17+ Streaming Platforms New Digital Platforms Always Added! 225+ Broadcast Airings On 4 National/Regional Networks

WATCH NOW WEBSITE

Based on annual data.

5 TELEVISED EVENTS PER YEAR

The Texas Team Trail presented by Bass Pro Shops and Cabela’s offers a premier tournament series designed exclusively by fishermen for fishermen. Featuring the best fisheries in the Lone Star State and some of the most respected tournament anglers in Texas, this series has the most media coverage available of any regional fishing series in the nation. Texas Team Trail’s mission is to provide competitive team tournaments designed for working men and women across the state of Texas. This mission also includes budget-friendly entry fees, 100% payback, and the best angler contingency rewards in the business! Each event is executed by industry professionals with decades of experience in the tournament fishing industry. This ensures companies tied to it will receive maximum exposure both on site and in the media properties that support the series.

7.5+ Million Annual Audience on All Platforms

17+ Streaming Platforms New Digital Platforms Always Added! 330+ Broadcast Airings On 6 National/Regional Networks

TxTT – Richland Chambers ‘23

TxTT – Sam Rayburn ‘ 23

Based on annual data.

5 TELEVISED EVENTS PER YEAR

Offering premier, professional tour-level competition for walleye anglers, the National Walleye Tour (NWT) presented by Bass Pro Shops and Cabela’s is the largest, most prestigious, and lucrative walleye fishing series in the nation. This is where the top pros fish for the big paybacks, so if you’re a company looking for top walleye tournaments, this is the one. The NWT provides on-site activation, live coverage, digital exposure, and one of the highest-rated televised fishing shows in the nation, covering all of the tour events with insight from professional anglers and new innovative products for walleye fishing. Packages vary from media to on-site activation. Let us work with you to reach the highest level of walleye fishing in the nation.

7.25+ Million Annual Audience on All Platforms

17+ Streaming Platforms New Digital Platforms Always Added! 350+ Broadcast Airings On 6 National/Regional Networks

NWT – 2023 Spring Valley

NWT – 2022 Championship

Based on annual data.

Wade Middleton President 210-573-7057 (cell) wade@carecotv.com

Dennis Presley Director of Sales & Marketing 662.322.2500 (cell) dennis@carecotv.com

825 West Bitters, Suite 200 San Antonio, TX 78216

VIDEO PRODUCTION MARKETING DIGITAL MEDIA AIRTIME SALES SOCIAL MEDIA ON DEMAND STREAMING CONNECTED TV