Careco Media Kit
ONE OF HIGHEST RATED TELEVISION FISHING PROGRAMS ON AIR
Wade Middleton presents The Bass Pro Shops Fisherman’s Handbook™. The Bass Pro Shops Fisherman’s Handbook™ delivers one of the largest media audiences of any fishing property available today thanks to numerous television networks, streaming platforms, and a multitude of digital platforms that share and highlight this content. This program continues the tradition of displaying top destinations while also featuring educational fishing tips provided by touring pros, guides, and industry representatives. Every episode brings fun, insightful fishing trips from a host who has been fishing on television for over 30 years. You never know what’s going to be seen when watching this program, but you can bet it will be high quality content designed to help you learn more about fishing while having fun doing it.
11.8+ Million Annual Audience on All Platforms
17+ Streaming Platforms New Digital Platforms Always Added! 615+ Broadcast Airings On 7 National/Regional Networks 4.1+ Million Impressions from Social Media
Based on annual data.
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