2024 Trijicon Review

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2024 Year-End Review

This 2024 review will provide a comprehensive breakdown of deliverables that have been provided during this period. In addition to looking at television networks, streaming platforms, and social media platforms that Careco uses to provide impressions for Trijicon, you’ll see episodes, specifically requested videos, and more.

As always if you have any questions, let us know.

Wade Middleton 210-573-7057 wade@carecotv.com

Table of Contents

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Careco Assets | How We Support Our Partners Careco uses a variety of assets to support Trijicon.

Streaming & Digital Services

Marketing, Production, & Content Services

Airtime Services

Outdoor Media Properties & Events

Our History

Drawing on over 30 years of experience, Careco has a proven track record in crafting captivating, industry-specific marketing programs for a broad clientele, spanning from innovative startups to established industry leaders.

Careco excels in producing and disseminating content across a multitude of platforms. With our vast reach that includes connected streaming devices, cable and satellite television networks, social platforms, on-site events, and more, we guarantee the effective delivery of your message.

Video Production  Marketing  Digital Media  Airtime Sales  Social Media  On-Demand Streaming  Connected TV

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Trijicon Commercials + Billboards

Trijicon receives commercial and billboard airings in numerous hunting episodes throughout all Careco’s properties – seen on television as well as digital streaming. Below is a summary of commercial and billboard airings throughout 2024.

In 2024, Careco provided 129 Trijicon commercial spots and 191 Trijicon billboards.

Pursuit Channel

FanDuel MW Bally SW Total

COMMERCIALS

Space City

Americana Outdoors

54 26 49

30 20 35 85

4 6

Deer Gear TV

Whitetail Diaries

TOTALS

129

Pursuit Channel

FanDuel MW FanDuel SW

Right Now TV

Action Channel

Heartland Network

Family Channel

BILLBOARDS

Wild TV Space City

Total 111

Americana Outdoors

18 18

Deer Gear TV

35 45

6 4

- -

Whitetail Diaries

10 43

12 33

2 7

2 6

2 7

TOTALS

191

Pursuit Channel Wednesday @ 4:00pm ET Thursday @ 6:30pm ET Sunday @ 6:30am ET Sunday @ 12:00pm ET Sunday @ 9:30pm ET Wild TV Canada Tuesday @ 9:00pm ET Wednesday @ 1:30pm ET Thursday @ 6:30am ET Saturday @ 9:30pm ET FanDuel Sports Midwest Saturday @ 7:00am CT FanDuel Sports Southwest Sunday @ 5:30am CT Space City Home Network Sunday @ 5:30pm ET Monday @ 6:00am ET * Action Channel Monday @ 10:00am ET Friday @ 4:00pm ET Heartland Network Saturdays @ 12:30pm ET Family Channel Wednesday @ 5:00pm ET Friday @ 4:00pm ET Right Now TV Monday @ 9:00am ET Thursday @ 9:00am ET Saturday @ 12:00pm ET Sunday @ 12:00pm ET AMERICANA OUTDOORS

WHITETAIL DIARIES

Pursuit Channel Q2-Q3 DEER GEAR TV

Pursuit Channel Tuesday @ 10:00pm ET Thursday @ 5:00pm ET Friday @ 10:30am ET Sunday @ 10:30am ET Wild TV Canada Monday @ 7:30am ET Thursday @ 10:00pm ET Friday @ 2:30pm ET Saturday @ 12:30pm ET FanDuel Sports Midwest Sunday @ 5:30am CT FanDuel Sports Southwest Saturday @ 5:30am CT Space City Home Network Sunday @ 7:00pm CT Monday @ 5:30am CT Action Channel Wednesday @ 3:00pm ET Friday @ 7:30pm ET Heartland Network Sunday @ 12:00pm ET Right Now TV Monday @ 11:00am ET Wednesday @ 10:00am ET Thursday @ 11:00am ET Saturday @ 7:00pm ET Sunday @ 12:00pm ET Sunday @ 7:00am ET

Monday @ 10:30pm ET Tuesday @ 5:00pm ET Friday @ 3:30pm ET Saturday@ 6:00am ET Saturday @ 6:30pm ET Wild TV Canada Wednesday @ 5:00pm ET Thursday @ 9:30am ET Friday @ 12:00am ET Sunday @ 5:00am ET Space City Home Network Sunday @ 6:00pm CT Monday @ 4:30am CT Action Channel Wednesday @ 3:30pm CT Friday @ 10:00am CT Right Now TV Monday @ 9:30am ET Wednesday @ 12:00pm ET Thursday @ 9:30am ET Saturday @ 12:00pm ET

Change Pic

Sunday @ 5:30pm ET Sunday @ 5:30am ET

Q3-Q4 2024 Airtimes

Always check your local listings in case of network changes.

Content is captured and then shared in many different formats and on many different platforms to ensure that all demographics are reached and engaged. Below are a few samples of short-form video clips that have been created and shared throughout 2024. Highlighted Video Clips & Reels

• Trijicon Riflescopes – Full Lineup (#shorts)

• Modern Sporting Rifle Options are Endless (#shorts)

• Hunting Whitetail During the Rut (#shorts)

• How Do You Get To Your Stand? (#shorts)

• Aoudad Hunting with Crossbow

• What Power Scope do you Hunt with? (#shorts)

• Mastering Handgun Hunting

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Visit our Outdoor Action TV or YouTube pages to see more!

Careco understands that viewers consume content across a spectrum of devices. We leverage a diverse range of assets from platforms like Roku, YouTube, Facebook, and others, in addition to our own proprietary digital network, Outdoor Action. We also collaborate with platforms like Pursuit UP to ensure that our combined platforms effectively reach everyone possible. This multi-faceted delivery system guarantees the availability of content 24/7. Download our Outdoor Action TV App on your favorite device to enjoy on demand content or tune into our live channel. Reaching “Cord-Cutters”

Outdoor Action TV is where we give passionate outdoor enthusiasts a variety of recent programming at their fingertips! Our viewers are guaranteed to find something to watch anytime they want without paying any subscription fees . We add new content weekly to include new episodes, new series, and short videos to keep our channels fresh.

Click the PLAY button to watch Outdoor Action’s Live Feed

Watch Now!

Below are links to some of the episodes that were produced, aired, re-aired, and streamed in 2024 – episodes feature Trijicon products, billboards, and more. These episodes will continue to stream, be promoted & shared, and re-aired on broadcast television.

Trijicon Episodes

Whitetail Diaries: Best of Handgun Hunting

Americana Outdoors: Passing on Hunting Traditions

Americana Outdoors: Crossbow Hunting Adventures

Americana Outdoors: Texas Whitetail Hunting

Deer Gear TV: Getting Ready for Deer Season

Deer Gear TV: Deer Hunting

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Trijicon | Graphical Bumpers Below are just a few examples of Trijicon bumpers that have been seen within episodes during 2024. These graphical bumpers feature the Trijicon logo, information about products, and more.

Featured E-Magazine Coverage

Trijicon is featured in every Americana Outdoors E-Magazine. Below is a sampling; click HERE to view the full E-Magazine.

Q3 2024 E-MAGAZINE

Preview of Q1 2025 Feature:

Social Media Samples Marketing through social media is a key element to every brand and Careco creates content and shares this content continuously for our partners. Posts are made throughout the year promoting Trijicon products, programs, tagging, or sharing posts. The below chart shows number of posts made by Careco that supported Trijicon throughout 2024. Samples of posts are found in the next slides.

January – December 2024

January - December 2024 Summary # of POSTS

Facebook Instagram X (Twitter)

Americana Outdoors

19 14 18

17 15 19

Whitetail Diaries

13 18

Deer Gear TV

TOTAL

133

Social Media posts have been made across Americana Outdoors, Yamaha Whitetail Diaries, Bass Pro Shops | Cabela’s Deer Gear TV, and Wade Middleton accounts on Facebook, Instagram, Twitter, and YouTube platforms.

2024 Samples of Posts made for Trijicon

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