Americana Outdoors E-Magazine - May 2020

Yamaha Motor Corp., USA, launched an all-new “Deliver Your Ride” program supporting Yamaha dealers that are able to complete vehicle purchases remotely and then deliver the product directly to customers. The new program includes ATV, Side-by-Side, motorcycle, and snowmobile products, and is available nationwide wherever dealers can legally and safely participate. “Yamaha is working hard to support our dealer network and their customers during these difficult times,” said Steve Nessl, Yamaha’s Motorsports group marketing manager. “It’s not business-as-usual for anyone, yet we know people may still want to buy and enjoy new Yamaha products where possible and appropriate based on their local laws and regulations.” The new Deliver Your Ride initiative was announced to Yamaha dealers on April 17, 2020 as a temporary program and Yamaha is working diligently with dealers to assist with the implementation. Interested customers can contact their local Yamaha dealer or visit YamahaMotorsports.com to determine availability in their area. This is a voluntary programandYamaha is encouraging each dealer to determine the feasibility based on their local laws and capabilities.