2025 Yamaha Outdoors Year-End Review

2025 Year-End Review

2025 Year-End Review

This 2025 review provides a comprehensive breakdown of the deliverables completed during this period. In addition to the digital streaming platforms, social media platforms, and television networks used by Careco to generate impressions for Yamaha Outdoors, this review also highlights episodes, short reels & videos, and other key content.

As always, if you have any questions, let us know.

Wade Middleton 210-573-7057 wade@carecotv.com

Table of Contents

Yellow I Presentation 4 | Careco Assets | How We Support Our Partners 5 | Our History 6 | Commercial & Billboard Airings 7 | Network Airings 9 | Video Clips, including Reels + Shorts 10 | Outdoor Action TV 11 | Viewership & Digital Streaming 12 | Program Episodes + Graphical Bumpers • Americana Outdoors • Deer Gear TV • Whitetail Diaries • Fishing & Hunting Texas 14 | Website + E-Magazine Coverage 15 | Social Media Marketing 18 | Careco & Yamaha Outdoors In the Field 17 | Looking Ahead

Careco Assets | How We Support Our Partners Careco uses a variety of assets to support all our partners.

Streaming & Digital Services

Marketing, Production, & Content Services

Airtime Services

Outdoor Media Properties & Events

Our History

Careco specializes and excels in producing and disseminating content across a multitude of platforms. We believe no single property can deliver all a brand needs and we use our vast reach that includes connected streaming devices, cable and satellite television networks, social platforms, on-site events, and more, to guarantee the effective delivery of your message.

Drawing on over 32 years of experience, Careco has a proven track record in crafting captivating, industry-specific marketing programs for a broad clientele, spanning from innovative startups to established industry leaders.

Video Production  Marketing  Digital Media  Airtime Sales  Social Media  On-Demand Streaming  Connected TV

Yellow I Presentation

Yamaha Outdoors Commercials + Billboards

Yamaha Outdoors receives commercial and billboard airings in numerous episodes throughout all Careco’s properties – seen on numerous digital streaming platforms as well as on traditional television. Below is a summary of commercial and billboard airings throughout 2025.

In 2025, Careco provided 254 Yamaha Outdoors commercial spots and 1,562 Yamaha Outdoors billboards.

Pursuit Channel Wednesday @ 4:00pm ET Thursday @ 6:30pm ET Sunday @ 6:30am ET Sunday @ 12:00pm ET Sunday @ 9:30pm ET Wild TV Canada Tuesday @ 9:00pm ET Wednesday @ 1:30pm ET Thursday @ 6:30am ET Saturday @ 9:30pm ET FanDuel Sports Midwest Saturday @ 7:00am CT FanDuel Sports Southwest Sunday @ 5:30am CT Space City Home Network Sunday @ 5:30pm ET Monday @ 6:00am ET * Action Channel Monday @ 10:00am ET Friday @ 4:00pm ET Heartland Network Saturdays @ 12:30pm ET Family Channel Wednesday @ 5:00pm ET Friday @ 4:00pm ET Right Now TV Monday @ 9:00am ET Thursday @ 9:00am ET Saturday @ 12:00pm ET Sunday @ 12:00pm ET AMERICANA OUTDOORS

WHITETAIL DIARIES

Pursuit Channel Q2-Q3 DEER GEAR TV

FISHING & HUNTING TX Pursuit Channel Q4 Monday @ 10:30pm ET Tuesday @ 5:00pm ET Thursday @ 1:30pm ET Saturday @ 6:30pm ET Space City Home Network Q3-Q4 Sundays @ 6:00pm CT Mondays @ 4:00am CT Action Channel Q3-Q4 Monday @ 8:30pm ET Thursday @ 6:00pm ET Right Now TV Q3-Q4 Sunday @ 3:00am ET Wednesday @ 4:00pm ET Wednesday @ 11:30pm ET

Pursuit Channel Tuesday @ 10:00pm ET Thursday @ 5:00pm ET Friday @ 10:30am ET Sunday @ 10:30am ET Wild TV Canada Monday @ 7:30am ET Thursday @ 10:00pm ET Friday @ 2:30pm ET Saturday @ 12:30pm ET FanDuel Sports Midwest Sunday @ 5:30am CT FanDuel Sports Southwest Saturday @ 5:30am CT Space City Home Network Sunday @ 7:00pm CT Monday @ 5:30am CT Action Channel Wednesday @ 3:00pm ET Friday @ 7:30pm ET Heartland Network Sunday @ 12:00pm ET Right Now TV Monday @ 11:00am ET Wednesday @ 10:00am ET Thursday @ 11:00am ET Saturday @ 7:00pm ET Sunday @ 12:00pm ET Sunday @ 7:00am ET

Monday @ 10:30pm ET Tuesday @ 5:00pm ET Friday @ 3:30pm ET Saturday@ 6:00am ET Saturday @ 6:30pm ET Wild TV Canada Wednesday @ 5:00pm ET Thursday @ 9:30am ET Friday @ 12:00am ET Sunday @ 5:00am ET Space City Home Network Sunday @ 6:00pm CT Monday @ 4:30am CT Action Channel Wednesday @ 3:30pm CT Friday @ 10:00am CT Right Now TV Monday @ 9:30am ET Wednesday @ 12:00pm ET Thursday @ 9:30am ET Saturday @ 12:00pm ET

Sunday @ 5:30pm ET Sunday @ 5:30am ET

Q3-Q4 2025 Airtimes

Always check your local listings in case of network changes.

Networks Carrying Careco Properties In addition to national broadcasting networks and an extensive list of digital streaming platforms, Careco strives to promote programs and our partner content across a strong mix of regional broadcasting networks. These networks often provide additional digital streaming of programs across their own OTT platforms as well. All this together creates a far reaching delivery system to put our programming and partner content into millions of additional homes. Below are a few stats on some of our network partners.

PURSUIT CHANNEL Reaching 20 Million Homes

FANDUEL SPORTS NET Southwest Region Reaching 10.4 Million Homes Texas, Oklahoma, Arkansas, Louisiana and New Mexico Midwest Region Reaching 5.4 Million Homes Missouri, Kansas, Illinois, Nebraska, Iowa, Indiana Cable: Most major cable systems in the region Satellite: DirecTV OTT: FanDuel Sports App

PURSUIT UP Engaging over 120 million users

OUTDOOR ACTION TV Engaging over 1.2 million users

Pursuit Channel is the industry leader in outdoor lifestyle programming, delivering hunting, fishing, shooting, and adventure content nationwide. Cable: Most major cable systems in the region and hundreds of rural cable systems nationwide

Free, 24/7 ad-supported streaming network (FAST) specializing in outdoor lifestyle content, including hunting, fishing, shooting, and adventure shows. OTT platforms include: Samsung TV Plus, Pluto TV, STIRR, Xumo Play, Glewed TV, Vidgo, FreeCast, Sling FreeStream, Kloud TV, Plex, Google TV, and TCL Smart TVs. Watch from ios/Android apps, website, Smart TVs.

Streaming thousands of hours of fishing, hunting, and adventure content on any device for FREE. OTT platforms include: TCL, Vizio, AndroidTV, Freecast, LiveTVX, OrkaTV, Xiaomi, and others. Watch from ios/Android apps, website, Smart TVs. Check out Outdoor Action TV

Satellite: DirecTV OTT: see PursuitUP

Check out PursuitUP

More Networks Carrying Careco Properties

In addition to national broadcasting networks and an extensive list of digital streaming platforms, Careco strives to promote programs and our partner content across a strong mix of regional broadcasting networks. These networks often provide additional digital streaming of programs across their own OTT platforms as well. All this together creates a far reaching delivery system to put our programming and partner content into millions of additional homes. Below are a few stats on some of our network partners.

RIGHT NOW TV Reaching 35 Million Homes

ACTION CHANNEL Reaching 33.3 Million Homes

SPACE CITY HOME Reaching 4.3 Million Homes

HEARTLAND Reaching 49.5 Million Homes

Major cities from Tennessee to California – Dallas, Nashville, Salt Lake City, Las Vegas, Pittsburgh, Wichita, and many more. OTT: available on dozens of platforms, including Roku, Freecast, Vuit, Select TV, Tiki Live, LocalB TV, & more. Where to Watch RNTV

Household reach includes 52 total stations in 47 total markets.

Across the entire states of Texas, Oklahoma, Arkansas, and Louisiana Cable: Most major cable systems in the region Satellite: DirecTV OTT: fuboTV, DirecTV Stream Where to Watch Space City Home Network

Household reach includes 52 total stations in 47 total markets.

Major cities from North Carolina to California – Denver, Atlanta, Indianapolis, Kansas City, Louisville, Minneapolis, Las Vegas, Oklahoma City, Nashville, Houston, San Antonio, and many more. Where to Watch Action Channel

Major cities from New York to California – Boston, Orlando, Phoenix, LA, Atlanta, Chicago, Baton Rouge, Detroit, Nashville, Seattle, and many more.

Where to Watch Heartland

Viewership & Digital Streaming

In 2025, 28,400,420 minutes of hunting content was streamed on FAST Channels and VOD listed. This does not include other network platform streams that have not been reported.

* December 2025 viewership from broadcast partners is estimated until numbers are received in January 2026.

Highlighted Video Clips

Content is captured and then shared in many different formats and on many different platforms to ensure that all demographics are reached and engaged. Below are a few samples of short-form video clips that have been created and shared throughout the year showing Yamaha Outdoors.

Reaching “Cord-Cutters”

Careco understands that viewers consume content across a spectrum of devices. We leverage a diverse range of assets from platforms like Roku, YouTube, Facebook, and others, in addition to our own proprietary digital network, Outdoor Action. We also collaborate with platforms like PursuitUP to ensure that our combined platforms effectively reach everyone possible. This multi-faceted delivery system guarantees the availability of content 24/7. Download our Outdoor Action TV App on your favorite device to enjoy on-demand content or tune into our live channel.

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Watch Now!

Click the PLAY button to watch Outdoor Action and PursuitUp Live Feeds!

Episodes Americana Outdoors presented by Garmin

Below are links to some of the Americana Outdoors that were produced, aired, and streamed throughout 2025 – each episode features Yamaha Outdoors in some form. These episodes will continue to stream, be promoted & shared, and re-aired on broadcast television throughout the year.

2025 Yamaha Smash Part 3: It All Ends Here

2025 Yamaha Smash Part 1: To New Beginnings

Aoudad and Deer Hunting Adventures

2025 Yamaha Smash Part 2: The Story Continues

Hunting Big Game With Handguns and Dove Hunting Tips

Hunting Aoudads with Air Bows and Air Rifles

An African Hunting Adventure

What’s New From TenPoint Crossbows

Yellow I Presentation A Journey to Africa

Bass Fishing Secrets and Hunting with Airguns

For The Love of Turkey Hunting

Making Memories in Africa

Episodes Yamaha Whitetail Diaries

Below are links to the Yamaha Whitetail Diaries episodes that were produced, aired, and streamed throughout 2025 – in addition to being the title sponsor, each episode features Yamaha in some form. These episodes will continue to stream, be promoted & shared, and re-aired on broadcast television throughout the year.

Crossbow Deer Hunting With the all new 2025 Ten Point Turbo X

A Crossbow Hunting Adventure for Whitetail Deer

Deer Hunting With .44 Caliber Lever Action Rifle

The Oklahoma Deer Church Hunt

Thoughts On Deer Hunting

Whitetail Hunts at Deer Camp

Visting Deer Camp at Christmas

Deer Hunting Adventure in Middle Field

Yellow I Presentation

Bowhunting in Bourbon Country - Part 2

Bowhunting in Bourbon Country - Part 1

Episodes Bass Pro Shops | Cabela’s Deer Gear TV

Below are links to the Bass Pro Shops | Cabela’s Deer Gear TV episodes that were produced and seen throughout 2025. All episodes will continue to be re-aired, streamed and shared. These episodes cover all things hunting & hunting product must-haves and encourage viewers to go on-line and in-store to purchase Yamaha products.

Hunting Whitetail Deer With .44 Mag Lever Action Rifles

Hunting Whitetail Deer with Open Sights

Feeding Programs for Attracting Wildlife TenPoint Crossbows For Deer Hunting

Products For Deer Hunting

How to Use this Gear for Deer Hunting

Did You Know? All About Deer Hunting

Yellow I Presentation

Shown are just a few examples of graphical bumpers that have been seen within episodes. These bumpers feature logo, information about products that the viewers can find online and information about where to purchase. Yamaha Outdoors: Graphical Bumpers

Featured Website Coverage

Yamaha Outdoors is featured as a partner across our program websites, as well as within episodes and our Americana Outdoors E-Magazine. Below are a few samples of where Yamaha Outdoors is seen.

Social Media Marketing through social media is a key element to every brand and Careco creates content and shares this content continuously for our partners. Posts are made throughout the months promoting Yamaha Outdoors products, programs, tagging, or sharing posts. Samples of posts made throughout 2025 are shown on the next slide.

2025 Highlights - Shorts & Reels still provide some of the most popular posts.

- Content creation for our partners is in high demand and one of our primary focuses. - Careco started a “behind the scenes” TikTok Channel to share more content, bloopers, and lots of a day-in-the-life of an angler, rancher, digital content creator – check out @wearecareco.

31.8+ MILLION

38.7+ MILLION Annual total impressions across all hunting properties

801+ THOUSAND Total followers

Social Media posts have been made across Americana Outdoors, Whitetail Diaries, Deer Gear TV, and Fishing & Hunting Texas accounts on Facebook, Instagram, Twitter, TikTok, and YouTube platforms.

Annual total reach across all hunting properties

across all fishing & hunting properties

2025 Samples of Posts Featuring Yamaha Outdoors

2025 Samples of Posts Featuring Yamaha Outdoors - continued

Yamaha Kentucky Hunt | September 2025 Each year, Yamaha & Careco head to Kentucky for opening day of archery season! This year was no different; full episodes are featured earlier in this review & below is a photo summary.

Yamaha Oklahoma Hunt | October 2025 Back to the Oklahoma Church with Yamaha & Careco for a fun hunt! Full of adventure, this trip is featured in full episodes in this review & below is a photo summary.

Texas – Careco Deer Lease | November 2025 Yamaha & Careco always enjoy the time the spend together hunting in Texas! Lots of hunts, video acquisition, and memories were made.

In Texas with the Family | December 2025 Seriously, one of our absolute favorite hunts of the year is our annual Youth Hunt – the day after Christmas, for more years than we can remember, we’ve headed out to the deer camp to meet up with some of our partners and their kids for some epic hunts and even more epic memories.

Looking Ahead As we kick-off 2026, the Careco team continues to be in the field, creating new content for our partners, distributing this content everywhere – via social media, digital streaming, connected TV, commercials, in-show content, and more. Careco’s deer camp in Brackettville continues to be filled with constant activity as our partners join us for whitetail, aoudad, hog hunts, and more. We enjoyed having Yamaha (and sons!) at deer camp again, as well as expanding our hunting in Kentucky.

While we continue to work with our partners to fulfill their needs and meet their goals, we also continue making big plans for future hunts with Yamaha Outdoors, working around our deer camp, and supporting our partners.