2025 Garmin Year-End Review

Social Media Marketing through social media is a key element to every brand and Careco creates content and shares this content continuously for our partners. Posts are made throughout the months promoting Garmin products, programs, tagging, or sharing posts. Samples of posts made throughout 2025 are shown on the next slide.

2025 Highlights - Shorts & Reels still provide some of the most popular posts.

- Content creation for our partners is in high demand and one of our primary focuses. - Careco started a “behind the scenes” TikTok Channel to share more content, bloopers, and lots of a day-in-the-life of an angler, rancher, digital content creator – check out @wearecareco. - Careco has just started a best of fishing TikTok Channel to share all things fishing (tips, tricks, tournaments, and more) – check out @docktok_fishing.

31.8+ MILLION

45.5+ MILLION Annual total impressions across all properties

801+ THOUSAND Total followers across all properties

Social Media posts have been made across Americana Outdoors, Whitetail Diaries, Deer Gear TV, Fisherman’s Handbook, Collegiate Bass Fishing Series, and Fishing & Hunting Texas accounts on Facebook, Instagram, Twitter, TikTok, and YouTube platforms.

Annual total reach across all properties