2023 Partnership Proposal - Catchflo
2023 PARTNERSHIP PROPOSAL CURATED FOR:
Careco has a long history of developing highly effective, content-driven, industry-specific marketing programs for a diverse collection of clients ranging from small start-ups to industry leaders. This history has cemented Careco's reputation as an industry leader in providing our clients with a wide range of marketing and content support and our college fishing program offers a diverse set of options. Careco offers support to our clients ranging from, but not limited to, production and gathering of authentic content, advertising support on over fifteen television networks nationally and internationally, streaming of content on numerous digital viewing platforms, extensive social media promotions, on-site support at live sporting events, product launches, television production, video support, website and digital deliverables, and much more. Page 3 What is Careco? Page 4 Television Properties & Featured Video Content Page 5 Television Networks & Streaming to Connected Devices Page 6 Learn About the Collegiate Bass Fishing Series
Page 7 2023 Tournament Schedule Page 10 Photo Gallery of Field Content Page 11 College Deliverables for Catchflo Page 12 Recap of Deliverables Page 13 Contact Us
WHAT IS CARECO?
MARKETING, PRODUCTION & CONTENT SERVICES
STREAMING & DIGITAL SERVICES
OUTDOOR MEDIA PROPERTIES & EVENTS
SPONSORED PROPERTIES & FEATURED VIDEO CONTENT The next few slides provide insight into all the properties Catchflo would be included in. These properties would have video content that’s created and aired on television, streamed digitally 24x7, showcased on social platforms, and on-site at events. Click below for a direct link to streaming episodes.
SAMPLES OF VIDEO
Bass Pro Shops Collegiate Bass Fishing Series
• Tennessee Lands a Keeper on Day 2– (On the Water Fishing Action) • AFTCO Open Day 2 Weigh-In (Weigh-In Coverage) • Todd Faircloth Talks Denali Kovert Series Rod (Product Piece) • Complete Coverage of AFTCO Open Day 2 (Full Show Episode)
The Bass Pro Shops Collegiate Bass Fishing is featured on numerous traditional television networks, as well as streaming platforms for connected devices. No other collegiate series offers this much media exposure. Some of the platforms where you will see the series include:
THE ONLY NATIONALLY TELEVISED COLLEGIATE BASS FISHING SERIES
The Association of Collegiate Anglers (ACA) and the Bass Pro Shops Collegiate Bass Fishing Series™ have been providing collegiate fishing events for over 17 years. As the largest and oldest collegiate fishing series in the nation, the ACA features major televised events, a prestigious School of the Year program, other national and regional events, as well as services to continue growing college fishing! The Association of Collegiate Anglers' mission has been and will continue to be one that helps grow fishing. This no membership fee, no entry fee collegiate series works with companies to help reach this age class of anglers like nobody can match on a national, regional, and local scale.
8.6+ Million Annual Audience on All Platforms
48,068 Followers on Social Media 17+ Streaming Platforms New Digital Platforms Always Added! 475+ Broadcast Airings On 7 National/Regional Networks 6.25+ Million Impressions from Social Media 5,325,714 Annual Impressions from Social Media
7.5M Average Annual Television Audience
410+ Airings on 7 networks
SCHOOL OF THE YEAR
Based on annual data.
2023 SEASON SCHEDULE
PICKWICK SLAM April 22-23, 2023 – Pickwick Lake- Florence, AL
In April, hundreds of the nation’s top collegiate anglers will make the trip to Florence, AL and Pickwick Lake to compete in the 2023 Pickwick Slam. The Tennessee River is a great fishery to visit this time of year, and the smallmouth bass will play a key role in determining a winner in this ACA double points event.
BOATUS COLLEGIATE BASS FISHING CHAMPIONSHIP Presented by Bass Pro Shops May 25-26, 2023– Lake Hartwell – Anderson, SC
Every year, this event brings 400 of the best collegiate anglers to compete for the National Championship title at the BoatUS Collegiate Bass Fishing Championship presented by Bass Pro Shops. The weeklong activities all lead up to the final showdown on the famed Lake Hartwell and the best of the best competing to be crowned National Champions!
BASS PRO SHOPS BIG BASS BASH Presented by Berkley September 23-24, 2023 - Paris Landing State Park - Kentucky Lake, TN
The Association of Collegiate Anglers will return to Kentucky Lake and Paris Landing State Park in September of 2023 to host the Bass Pro Shops Big Bass Bash presented by Berkley. The 2023 event will be a fall time slugfest boasting a major payout and huge title implications for the Bass Pro Shops School of the Year presented by Abu Garcia.
AFTCO COLLEGIATE BASS OPEN October 14-15, 2023 - Lake Dardanelle State Park - Lake Dardanelle, AR
This ACA major event moved from the Spring to the Fall in 2018 and sported a new format compared to years past. This event draws an elite field of college anglers and will be the second major event to have a drastic impact on the chase for Bass Pro Shops School of the Year Presented by Abu Garcia for the 2023-2024 season.
Collegiate Bass Fishing Series social media properties provide exposure to followers combined across Facebook, Instagram, Twitter and YouTube. Catchflo products will receive exposure through social media posts across all platforms and all this content will be provided to both brands for usage separately as well. The Collegiate Bass Fishing Series will make 24 social media posts tagging/showing Catchflo products and sharing content that we’ve created from our shoots in the field over a 12 month-period.
For more samples of social media content, please visit our Facebook, Instagram, and Twitter platforms.
The Collegiate Bass Fishing Series website is the go-to place for everything fishing and college series related. Catchflo content will be showcased on the website; additionally, logos and links back to each company’s website are featured on the website. Websites are constantly updated, optimized, and improved to increase website traffic and impressions for Catchflo. Videos are shared across the website, too.
Please visit the show website to view all content!
PHOTO GALLERY OF FIELD CONTENT
SAMPLE DELIVERABLES • Logo placement on the weigh-in stage banners at all Collegiate Series tournament televised events, as well as on other banners around the weigh-in site. Link to Yamaha Angler Night where banners can be seen • A display table/booth present on-site at all Collegiate Tournament Series’ events, including the Championship, to display product and interact with anglers. 25 Companies on-site at Banquet • Listed as a sponsor of the Collegiate Series in all press and media releases made regarding the Tournament and Series, as well as on the ACA website. Sample Press Release • Ability to create a discount purchase and/or incentive program to offer to all collegiate anglers product purchases and/or implementing a tournament contingency program; please visit our website for examples of partner discounts & incentives. • Dedicated E-Blasts announcing partnership with ACA and announcing discount and/or contingency programs; these will also be distributed to other media outlets, including The Fishing Wire, for additional exposure. • A minimum of two (2) post per month across ACA social media platforms for a minimum of 24 total posts promoting Catchflo products and programs. College Series Facebook Page • Catchflo will receive a commercial spot in all digital uploads of the Tournament Series episodes.
PACKAGE SUMMARY & COST
March 2023 – March 2024 Bass Pro Shops Collegiate Bass Fishing Series – official partner status, logo placement at weigh-ins, e-blasts, exhibit space at Championship, angler discount/incentive program, website and collateral partner listing, social media posts, commercials & billboards in broadcasts to include digital uploads and network airing.
PACKAGE COST: $5,000 + Product for Prize Packages
Wade Middleton 210-573-7057 (cell) email@example.com CONTACT Kyle Curry 214-226-4388 (cell) firstname.lastname@example.org
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